Public-ftp guidePromotion: link popularity: reciprocal links: link exchange
linktrip
I'm asked often enough, both by clients and by friends, whether they should exchange a link with the total stranger that just e-mailed them, asking them to do so, and pointing out the benefits of doing so. The short answer is no. The long answer is this: A few years ago, a link counted as a vote in the 'eyes' of a search engine. The formula for top rankings was easy back then: the more links you had (websites linking back to your website) the more 'votes' and (generally) the better you ranked the higher your website appeared in the search engine results). Pretty soon website owners and anybody with anything more than a passing interest in Internet marketing saw the opportunity to outrank competing websites simply by getting links. And one of the ways to get links is to ask another website owner to place a link on their site pointing at your site. In exchange for... a link on your site back to their site. This is called reciprocal linking, and back in the day it worked really well. This is why you shouldn't exchange links The ONLY thing you need to remember when it comes to Internet marketing is this: play fair. Not because it's nice, but because search engines are not in this to make you money; they're in this to make themselves money. They have terms of service and a whole range of technology that helps them prevent website owners from manipulating the search engine results. Getting links in order to increase your website's ranking (appear higher in the search engine results) is an attempt to manipulate the search engine results. And this is a no no. The whole idea of the Internet is that everybody has a voice, and people can freely point links at you if they like, support or admire what you have to say. In other words, they have to place links on their website pointing at your website, to help them tell THEIR audience about YOU. And they have to do so because they want to, not because you bribed them. And exchanging links... is not the same as a free vote. Exchanging links can harm your website's reputation Today search engines are a lot cleverer than they once were, and they're certainly clever than the website owner who believes he or she can still trick them. Search engines now place values in links. What those values are, nobody knows. Websites also place value on websites. What those values are is easier to guess in this instance. In the Internet marketing industry, this value is called reputation, and sometimes it's referred to as 'trust'. And it's important. In fact, it's KEY. Your website's authority is affected by your website's reputation. If a website with poor reputation links to your website... then you're putting your website - and your business - on the line. Get enough links from websites with poor reputations and your website will have poor reputation by proxy. When somebody asks you to exchange a link with them, unless you know that their website is 'clean' and in good standing with the search engines, then there is every reason on Earth not to exchange that link. Knowing or even guessing the status of the website in terms of reputation and authority takes knowledge, so unless you have access to a professional with the right knowledge, the prospect of finding out is not even worth considering. Of course, it goes without say, that you should never ask the owner of the website if their website is 'clean' and in good standing with google and co. Naturally they'll say yes (because they want a link from you). So why are people asking you to exchange links? The main reason a total stranger e-mails you asking you to exchange links is because they want to benefit from it. When it comes to Internet marketing, there is a ton of misinformation and out-of-date 'strategies' that lead to countless people using poor or plain bad practices. Link building software usually has a bunch of template-ready e-mails that contain the whole message, structured like this: Greeting ask for link exchange point out the benefits of exchanging links (usually a raft of benefits including better search engine rankings) A lot of it is not accurate, and some of it is not true. The bottom line is that most of these people are sending you a template e-mail to convince you to give them a link back. How or why they found your website is a case of how visible your own website is. If your website is popular and you actively market it, expect plenty of requests to exchange links. Take it as a compliment and move on, unless you know what you're doing. Are all s bad? The answer is no. Link exchanges can be very beneficial, when done correctly. However, the effort involved in checking that their website is 'clean' is seldom worth it. Moreover, you have no control of their website and who or what they link to - or who links to THEM - now or in the future. A website you agree to exchange links with could have anything from porn websites, gambling websites and spammer websites linking to THEM, and passing some of that reputation to YOUR website. On the whole, the Internet is full of website owners firing template e-mails to everybody asking for link exchanges with websites that have poor reputation Keep one thing in mind: if the people asking you to exchange links had strong, authoritative websites, those websites would rank well naturally in the search engines.... and they wouldn't be contacting you (a total stranger) to ask for a link in the first place. Therefore, assume that their websites are not altogether 'clean'. If they've asked you for a link, they've asked a thousand people (remember, they're using automated software that sends out a template e-mail to hundreds and thousands of addresses at the click of a button). The verdict: exchange links or not Unless you can verify the website wanting to link to you is reputable in every sense, don't do it. 1ff9Web design and development: graphics: web: templates
What's New Here? - Wow!TEMPLATE
vooweb.com vooweb.com -vooweb.com offersvooweb.com avooweb.com widevooweb.com varietyvooweb.com ofvooweb.com attractivevooweb.com websitevooweb.com templatesvooweb.com forvooweb.com salevooweb.com .vooweb.com Promotion: link popularity: link building
Packs PREMIUM:
permet aux PME/PMI d'améliorer le référencement et le positionnement d'un site.
Adapté à tous les budgets à partir de 199 euros.
The economic recession has affected not only one but several industries leading to massive unemployment, restructuring of company to promote multi-tasking on several divisions, significant company loss on investments and many other factors that can slowly place a company into the foreclosure or even bankruptcy. This is the reason why many companies diverted into cost-cutting affecting several vital departments and one of these is the marketing department. But how would you thrive in a competitive market if your marketing and advertising funds are low? Can it sustain and make your business thrive in recession? This is possible by maximizing the web through SEO services. Why the web? Business owners are used to the traditional way of marketing that is the use of the television, radio and print advertising. However with the ongoing recession, budget has been cut in financing the tri-media promotions that could have a severe effect on the company's marketing efforts. In answer to this, a business establishment can actually maximize the web to gain profit other than the use of emails or simple cyber surfing. The internet is a media that could bring a business establishment into the global audience. Comparable to the tri-media which targets the mass audience without considering the demographic factors, internet marketing can achieve better market presence by niche marketing or actual respondence to the direct audience being targeted for the product or the service. is a form of internet marketing that can be tapped in answer to minimal advertising funds brought by the recession. SEO or search engine optimization is one way to bring traffic to the website through organic search. Organic search is a process of making internet users visit the website through search engine search results. An example of search engine is Google or Yahoo. This activity brings visitors to the site that can do actual purchase of the products or services and realized the visit into profit. Although this cannot guarantee actual profit, SEO services can create a return on the investment which is an important factor during this time of recession. When hiring your SEO services provider, there are several factors to consider such as expertise on the niche market you are targeting, honesty and reliability and work ethics. Some may question the value of work ethics using the web but since we are dealing directly to actual users of the product, it is important to maintain the brand equity and prominence as what is being done in the tri-media. This is also true in terms of web strategies used to promote the website. Using white hat SEO techniques has been proven and justified to be safe and more effective in the long run than black hat SEO techniques that can even throw the website as junk and get penalized by the search engines. Recession means unemployment, minimal profits, reallocating of funds and so forth. However this does not mean that marketing efforts should be compromised. SEO services is one great alternative to achieving presence not only in the web but to the consumers itself. |